The Consumption Potential of Chinese Youth Trend behind“Goods”Culture

Under the combined influence of pop culture and anti-consumerism trends, the consumption philosophy of Chinese youth exhibits a high degree of tension. On the one hand, they advocate for“minimalism”, adopting money-saving strategies. On the other hand, they are also enthusiastic about trend culture consumption like the“goods economy”, demonstrating strong purchasing power for products with no practical use value.

#GoodsEcomony #TrendCulture #ChinaYouth

By Yun Qing, Lu Qingyu and Chen Xiaoran(Intern)/China Youth Daily

Photo Source: VCG