Youth Survey | 77.3% Choose Renting: Young Consumers Redefine Ownership

Nearly 80% of young people in China have tried“rent instead of buy”,reflecting shifting consumption habits toward flexibility and practicality. A survey of 1,334 respondentsconducted by China Youth Daily found that 77.3% had rental experience, with digital devices (42.5%) and outdoor gear (38.9%) among the most rented items. Many young consumersbelieverenting helps save money on low-frequency purchases, reduce waste, and enjoy new products without long-term ownership, signaling a move toward more rational and experience-driven consumption.

#renting#sharingeconomy #youthconsumption #rentaleconomy #sustainableliving#Chinayouth

By Li Yuanyuan, Wang Hexiang(intern) and Wu Xinyu/China Youth Daily